Coverage with a purpose
Campaigns are shaped around your launch goals, buyer questions, and the kind of product proof your team can use.
About us
About Product Press Room
Product Press Room helps brands turn product launches, samples, and story angles into useful review coverage and creator content. The goal is simple: make it easier for the right shoppers to understand, trust, and remember what you sell.
Why we exist
Built for brands that need useful product visibility
The business is run by Kayla Wilson and Madison Clark, two American communications and PR graduates who met at university and built their work around product promotion, creator collaboration, and ecommerce storytelling. They bring structure to the parts of product coverage that can otherwise feel scattered: creator fit, outreach direction, brand notes, publishing windows, and post-campaign content value.
Creators chosen for fit
We look for bloggers and creators whose audience, style, and category focus make sense for your product.
Content you can keep using
Reviews, quotes, visuals, and creator notes can support product pages, emails, ads, and future campaigns.
Team
Meet the partners behind the campaigns
Kayla and Madison run the business together, combining their communications and PR backgrounds with a shared focus on product promotion, creator partnerships, and ecommerce growth.
Partner
Kayla Wilson
Kayla studied public relations at the University of Florida, where she learned how the right message can make a product feel easier to understand, remember, and trust. She was drawn to product publicity because it blends the parts of PR she enjoys most: clear storytelling, helpful media angles, and practical visibility for growing brands.
At Product Press Room, Kayla is especially focused on helping clients turn a launch or product story into coverage that feels polished without feeling stiff. She likes getting into the details that make a product easier for reviewers to explain, from the buyer questions it answers to the visual moments that make it memorable.
- Keeps campaign messaging clear and easy for reviewers to work with
- Helps shape product angles around real shopper questions
- Looks for coverage that clients can reuse across launch pages, email, social proof, and future campaigns
What she enjoys most is seeing a client feel more confident about the way their product is being presented. For Kayla, good coverage should feel useful on launch day and still be valuable months later.
Partner
Madison Clark
Madison studied communications and public relations at the University of Oregon because she wanted a degree that mixed people, storytelling, and momentum. She also ran track, and she still talks about how much that experience shaped her work style: show up prepared, keep moving, and support the team around you.
Favorite reminder: "Small, steady steps can build something people remember."
At Product Press Room, Madison brings that same can-do energy to product coverage. She enjoys helping brands take a launch that feels busy or overwhelming and turn it into a clear plan with the right reviewers, thoughtful outreach, and coverage that feels polished but still human.
The most satisfying part for her is the connection point. When a reviewer understands why a product matters and can explain it in their own voice, the client gets more than a post. They get a useful trust signal, a stronger product story, and content that can keep working after launch week.
Looking ahead, Madison sees Product Press Room becoming a go-to partner for growing ecommerce brands that want review coverage with heart, structure, and a little momentum behind it.
Ready to plan product coverage that supports your launch?
Share your product, timing, and the kind of visibility that would help most. We will shape those details into a practical next step.